RDG is a marketing company founded in creative consumer insights and operated by a seasoned strategist.


Who We Are

We help brands move people, products and perceptions by starting with strategic insights, adding context and delivering fresh ideas. RDG designs the right customer insight vehicles and then uses those insights to help our customers strategically position, design and validate everything from brand positioning and new concepts to the in-store customer experience. .

Our Skills

30+Years Brand Marketing
60+ Fortune 500 Clients
100%Proprietary Client Surveys
100%1,000,000 Consumers Surveyed
Carrie Reynolds

Carrie Reynolds - President

Ed De Ferrante, PhD

Ed De Ferrante, PhD - Partner

Michael Kovach

Michael Kovach - Creative Director

strong context + bold ideas