Insights
We have done brand segmentation for over 60 brands and when we utilize those panels of pre-classified consumers our clients build their business with evergreen learning.
WICKED SMART CREATIVE STRATEGIST, NIMBLE + AFFORDABLE + EXPERIENCED, CREATIVE INSIGHTS BREAK DOWN COMPLEX BRAND ISSUES
Services
A taste of our capabilities
‘Brand’storming
The best ideas come from insight based, strategically illustrated, wickedly clever brainstorming. We do that.
Optimization
Test the idea, then benchmark it, optimize it, then roll it out.
Case Studies
Answers. Progress. Results. That's what Reynold's Design Group stands for.
- Show All
- Casual Restaurant
- Family Dining
- Fast Casual
- Fast Food
- High End Garden Center
- Retail
After our segmentation study, we had much better insight into the needs and motivation of our customers. This enabled us to develop and position new menu items for greater success.
-Boudin Bakery
The research and insights Carrie and her team did for El Pollo Loco, Coco’s, and Carrows led us to see our businesses from different perspectives, resulting in double digit gains.
-El Pollo Loco
There's smart, whip-smart, and atop that is Carrie. So many ideas and facts, so fast. Your mind will reel. But she serves it all up with unpretentious charm, so while wondering if you will ever catch up, you're also thinking, "I want to be her friend." And you should say yes to that. She's good at friendship, too.
-Fishbone Marketing
Work
Brand Segmentation • Product Testing • New Product Testing • Price Sensitivity • Restaurant Redesign • New Concept Testing • Customer Satisfaction Study • Restaurant Imaging • Logo Design • Focus Groups • Menu Architecture
Clients
Below is partial list of some of the amazing client's we've been lucky enough to work with.
Fast Casual Chains
- Wolfgang Puck Express
- Rubio’s Fresh Mexican Grill
- Wahoo’s
- Zaxby’s
- Raising Cane’s
- Fatburger
- Boudin Bakery
- Beef O Brady’s
- Baja Fresh
- Which Wich
- Café Rio
- The Habit
- Bruxie
- The Melt
Casual Chains
- Acapulco
- El Torito
- Bamboo Club
- Red Fish Grill
- TGI Friday’s
- Hamburger Hamlet
- Bennigan’s
- Mimi’s Café
- Miller’s Ale House
- Abuelo’s Mexican Food
- Claim Jumper
- Hooter’s
- Max Brenner Chocolates
Fine Dining
- Mozambique
- Laguna French 75
- Laguna Sorrento Grill
- Laguna Chimayo at the Beach
- Huntington Beach Savannah Chophouse
- New Orleans Ralph Brennan’s Jazz Kitchen
- Bacco
Family Dining Chains
- Coco’s
- Carrows
- Marie Callender’s
- Polly’s Pies
- Ruby’s Diner
Fast Food
- Miguel’s
- El Pollo Loco
- Wienerschnitzel
- Del Taco
- Shakey’s Pizza
Non-Profit/Misc.
- Boys and Girls Club
- Friendship Shelter
- Los Altos School District
- SchoolPower
- Orangewood Children’s
- Suzi Q Senior Center
- NASA’s Kennedy Space Center
- Lindora Weight Loss
- Intercontinental Hotel Group
Packaged Goods
- Dacron
- Vitabath
- Claire Burke
- Wolfgang Puck Lattes
- Coca Cola Co.
- Labatt USA
- Fuji San Foods
- Victoria Fine Foods
- Ginzinga Yogurt
Business to Business
- Coca Cola
- Hines Nurseries
- The Performance Group
- Beverly Corp Pharmaceutical
- Polivec Software
- Arco/BP’s Paypoint
- Sed de Saber
- Strategic Restaurant Engineering
- DPV
- White Space Ink
Retail/Specialty
- Yogurtland
- Robek’s
- Adidas
- GAP, Inc.
- 99 Cent Only Store
- Apple Computer, Inc.
- Boot Barn
- Boudin Bakery
- Diedrich Coffee
- Roger’s Gardens
- Winchell’s Donuts
- Fuji San Foods
- Max Brenner Chocolates
About
RDG is a marketing company founded in creative consumer insights and operated by a seasoned strategist.
Who We Are
We help brands move people, products and perceptions by starting with strategic insights, adding context and delivering fresh ideas. RDG designs the right customer insight vehicles and then uses those insights to help our customers strategically position, design and validate everything from brand positioning and new concepts to the in-store customer experience. .
Our Skills
30+Years Brand Marketing
60+ Fortune 500 Clients
100%Proprietary Client Surveys
100%1,000,000 Consumers Surveyed
Carrie Reynolds - President
Ed De Ferrante, PhD - Partner
Michael Kovach - Creative Director
strong context + bold ideas
Contact
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Get in contact with us today so we can discuss how RDG can help you. Or just mail us some chocolate chip cookies.