Roger’s Gardens
By Carrie Reynolds
on
February 8th
In
Service – High End Garden Center Service – Brand Segmentation Study Background – Brand Segmentation Study Methodology – Roger’s Gardens prided itself on serving the expert gardeners as their primary target. Field trips, expert classes, unique plant offerings, etc. But sales were not growing like the plants were. They really needed to better understand what motivated their customers so they could spend their advertising dollars more strategically. Methodology – Eblast a segmentation survey to their database of customers and intercepted