STRATEGIC MARKETING + INSIGHTS

WICKED SMART CREATIVE STRATEGIST, NIMBLE + AFFORDABLE + EXPERIENCED, CREATIVE INSIGHTS BREAK DOWN COMPLEX BRAND ISSUES

Services

A taste of our capabilities

Insights

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We have done brand segmentation for over 60 brands and when we utilize those panels of pre-classified consumers our clients build their business with evergreen learning.

‘Brand’storming

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The best ideas come from insight based, strategically illustrated, wickedly clever brainstorming. We do that.

Optimization

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Test the idea, then benchmark it, optimize it, then roll it out.

Case Studies

Answers. Progress. Results. That's what Reynold's Design Group stands for.

  • Show All
  • Casual Restaurant
  • Family Dining
  • Fast Casual
  • Fast Food
  • High End Garden Center
  • Retail
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Red Fish Grill, Bourbon Street

Red Fish Grill, Bourbon Street

casual-restaurant
Roger’s Gardens

Roger’s Gardens

high-end-garden-center
El Pollo Loco

El Pollo Loco

fast-casual fast-food
El Torito Restaurants

El Torito Restaurants

casual-restaurant
Coco’s Restaurants

Coco’s Restaurants

family-dining
Boudin Bakery

Boudin Bakery

fast-casual
Rubio’s Fresh Mexican Grill

Rubio’s Fresh Mexican Grill

fast-casual
Apple Retail Store

Apple Retail Store

retail
After our segmentation study, we had much better insight into the needs and motivation of our customers. This enabled us to develop and position new menu items for greater success.
-Boudin Bakery
The research and insights Carrie and her team did for El Pollo Loco, Coco’s, and Carrows led us to see our businesses from different perspectives, resulting in double digit gains.
-El Pollo Loco

There's smart, whip-smart, and atop that is Carrie. So many ideas and facts, so fast. Your mind will reel. But she serves it all up with unpretentious charm, so while wondering if you will ever catch up, you're also thinking, "I want to be her friend." And you should say yes to that. She's good at friendship, too.

-Fishbone Marketing


Clients

Below is partial list of some of the amazing client's we've been lucky enough to work with.

Fast Casual Chains

  • Wolfgang Puck Express
  • Rubio’s Fresh Mexican Grill
  • Fatburger
  • Boudin Bakery
  • Beef O Brady’s
  • Baja Fresh
  • Which Wich
  • Café Rio
  • The Habit
  • Bruxie
  • The Melt

Casual Chains

  • Acapulco
  • El Torito
  • Bamboo Club
  • Red Fish Grill
  • TGI Friday’s
  • Hamburger Hamlet
  • Bennigan’s
  • Mimi’s Café
  • Miller’s Ale House
  • Abuelo’s Mexican Food
  • Claim Jumper
  • Hooter’s
  • Max Brenner Chocolates

Fine Dining

  • Mozambique
  • Laguna French 75
  • Laguna Sorrento Grill
  • Laguna Chimayo at the Beach
  • Huntington Beach Savannah Chophouse
  • New Orleans Ralph Brennan’s Jazz Kitchen
  • Bacco



Family Dining Chains

  • Coco’s
  • Carrows
  • Marie Callender’s
  • Polly’s Pies
  • Ruby’s Diner

Fast Food

  • El Pollo Loco
  • Wienerschnitzel
  • Del Taco
  • Shakey’s Pizza

Non-Profit/Misc.

  • Boys and Girls Club
  • Friendship Shelter
  • Los Altos School District
  • SchoolPower
  • Orangewood Children’s
  • Suzi Q Senior Center
  • NASA’s Kennedy Space Center
  • Lindora Weight Loss
  • Intercontinental Hotel Group



Packaged Goods

  • Vitabath
  • Claire Burke
  • Wolfgang Puck Lattes
  • Coca Cola Co.
  • Labatt USA
  • Fuji San Foods
  • Victoria Fine Foods
  • Ginzinga Yogurt

Business to Business

  • Coca Cola
  • Hines Nurseries
  • The Performance Group
  • Beverly Corp Pharmaceutical
  • Polivec Software
  • Arco/BP’s Paypoint
  • Sed de Saber
  • Strategic Restaurant Engineering
  • DPV
  • White Space Ink

Retail/Specialty

  • Adidas
  • GAP, Inc.
  • 99 Cent Only Store
  • Apple Computer, Inc.
  • Boot Barn
  • Boudin Bakery
  • Diedrich Coffee
  • Roger’s Gardens
  • Winchell’s Donuts
  • Fuji San Foods
  • Max Brenner Chocolates


About

RDG is a marketing company founded in creative consumer insights and operated by a seasoned strategist.

about-01

Who We Are

We help brands move people, products and perceptions by starting with strategic insights, adding context and delivering fresh ideas. RDG designs the right customer insight vehicles and then uses those insights to help our customers strategically position, design and validate everything from brand positioning and new concepts to the in-store customer experience. .

Our Skills

30+Years Brand Marketing
60+ Fortune 500 Clients
100%Proprietary Client Surveys
100%1,000,000 Consumers Surveyed
Carrie Reynolds

Carrie Reynolds - President

Ed De Ferrante, PhD

Ed De Ferrante, PhD - Partner

Michael Kovach

Michael Kovach - Creative Director

strong context + bold ideas

Contact

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Get in contact with us today so we can discuss how RDG can help you. Or just mail us some chocolate chip cookies.

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Snail Mail


223 Fairview Street,
Laguna Beach, CA 92651
(949) 244-5353